English

Tobacco ash and cigarette smoke are now things of the past.

IQOS is a revolutionary way to enjoy tobacco. It’s everything you want from tobacco and less of the things you don’t.

LEARN ABOUT IQOS Benefits

The best of tobacco meets cutting edge technology.

Experience the breakthrough of HeatControlTM Technology.

LEARN ABOUT IQOS TECHNOLOGY

Real flavor. Remarkable satisfaction.

HEETS are the finest tobacco reimagined for IQOS. Find your favorite flavor.

THIS IS HEETS

Make it yours.

Customize your IQOS. Pick a color. Pick a combo. Pick a style.
DESIGN YOUR IQOS

Try IQOS before you buy.

We’ll come meet you. Our expert IQOS Coaches offer in-person trial and education workshops at your convenience. This offer is only valid if you are an adult smoker

TRY IQOS

TOBACCO STICKS USED WITH IQOS CONTAIN NICOTINE, WHICH IS ADDICTIVE. THEREFORE USING IQOS IS NOT RISK FREE. THE BEST CHOICE FOR CONSUMERS CONCERNED ABOUT THEIR HEALTH IS TO QUIT TOBACCO USE ALTOGETHER