Heat Not Burn Technology FAQs
What evidence do you refer to when you claim that switching entirely to an IQOS device for heating tobacco poses a lower risk than to continue smoking?
Evidence includes clinical data from PMI (we have conducted 10 clinical studies with thousands of participants from the USA, Great Britain, Japan and Poland), the chemical composition of aerosols and data from 18 non-clinical studies. All these studies have shown that switching fully to an IQOS device for heating tobacco, albeit not entirely risk-free, poses a lower risk to health than smoking cigarettes.
What is this 3R4F cigarette you refer to?
It is a cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. 3R4F research cigarettes are not commercially available to consumers.
How do you measure the number of IQOS users?
We use PMI Financials or estimates, IQOS user panels and PMI Market Research.The number of total users we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
How do you measure IQOS emissions, which you claim are reduced on average by 95% compared to the smoke of a 3R4F cigarette?
The percentage refers to the average reduction of the levels of certain constituents prioritized for action by renowned public health organizations such as the WHO and the US FDA found in IQOS tobacco vapor compared to the smoke from a 3R4F reference cigarette. To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.
Is nicotine harmful?
Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette.
If I have any further questions, who should I contact?
IQOS Customer Service Center
Contact our team on email [email protected] or Facebook IQOS Slovakia and Twitter.
Want to speak to one of our IQOS support experts? No problem, call us at 0800 400 600
Available weekdays from 8:00 – 22:00 or during the weekends and holidays 10:00 – 18:00.
Can I use IQOS indoors?
In the event IQOS™ is not expressly regulated, consumers should respect the rules and exercise common sense with respect to where and around whom they use the product.
The composition of the aerosol of this product is significantly different from that of the cigarette smoke.
A decision concerning the use in indoor public places will need to be made by the authorities.
On a plane: consumers should ask permission from airline staff. Most airlines currently do not allow smoking or usage of alternative tobacco products on their aircrafts.
Use of IQOS in holiday destinations
The inbound allowance for tobacco sticks are similar to cigarettes and may vary from one country to another.
Before leaving for vacation, please double check the allowances set by respective government agency in the country of your travel.
Customs authorities in the country of your destination may challenge the excess of the inbound allowance and could take the product, or even apply fines.
Travelers should check before traveling if entering with tobacco products in their country of destination is allowed.
Is using IQOS safe or risk-free?
No, we can’t say that at this point. While switching completely to IQOS presents less risk to your health, IQOS is not risk-free and delivers nicotine, which is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.
Can I use cigarettes with IQOS device?
No you should not. IQOS device has been designed to work exclusively with tobacco sticks, and vice versa.
It is only by using both together that you can take full advantage of the benefits that the system provides and that have been proven by PMI science. All our studies are based on the use of IQOS with tobacco sticks.
What is the difference between cigarettes and IQOS?
IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and less smell.
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Switching completely to IQOS presents less risk to your health than continuing to smoke.
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.
Does IQOS produce smoke?
No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapour that is what you see when using IQOS.
Will IQOS help me quit smoking?
No. IQOS is not a smoking cessation device or intended as a device to quit smoking.
If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether.
What kind of product is IQOS?
IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to enjoy real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It is not for people who have quit smoking or have never smoked.
IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful nicotine containing vapour.
IQOS and tobacco sticks are not for minors (under 18 years). Please refer to Important Information section for details.
TOBACCO STICKS USED WITH IQOS CONTAIN NICOTINE, WHICH IS ADDICTIVE. THEREFORE USING IQOS IS NOT RISK FREE. THE BEST CHOICE FOR CONSUMERS CONCERNED ABOUT THEIR HEALTH IS TO QUIT TOBACCO USE ALTOGETHER