No fire, no smoke.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke.
This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.
“Tar” is the residue from smoke after a cigarette is burned.
IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals*.
Switching completely to IQOS is less harmful than continuing to smoke.**
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke. IQOS is solely for use by adult smokers
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
IQOS heats tobacco instead of burning it.
IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to cigarettes*.
Important Notice: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See "Important information" on www.IQOS.com. IQOS is solely for use by adult smokers
Less is sometimes more - especially when it comes to harmful substances
CO, or carbon monoxide, is a gas which commonly arises in a variety of processes.
Aside from contributing to atmospheric pollution, carbon monoxide has also been labeled as the main cause of cardiovascular diseases in smokers.
In actual fact, though, high amounts of carbon monoxide in cigarettes are produced by burning tobacco, whereas IQOS does not burn but heat tobacco, and is producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
Important information: This does not mean a 98% reduction in risk. IQOS is not risk free, and delivers nicotine which is addictive.
* Source: We measured the levels of certain harmful chemicals prioritized for reporting by renowned public health organizations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
Come a little closer.
IQOS heats tobacco instead of burning it, producing no smoke smell on your hands, hair, clothes or furniture. So you enjoy a cleaner experience every time.
TOBACCO STICKS USED WITH IQOS CONTAIN NICOTINE, WHICH IS ADDICTIVE. THEREFORE USING IQOS IS NOT RISK FREE. THE BEST CHOICE FOR CONSUMERS CONCERNED ABOUT THEIR HEALTH IS TO QUIT TOBACCO USE ALTOGETHER