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June 17 2021

IQOS 3 DUO Moonlight Silver Limited Edition and a New Range of Accessories

Nature all around us is full of contrasts. Opposites attract, and in so doing form a perfect whole – from the majestic red glow of dawn to the bottomless blue of ocean waves, to the verdant green of nature in full spring bloom. The new Moonlight Silver limited edition has been designed to capture the beauty of these opposites. Pick your color to lend your IQOS 3 DUO a fresh new look.

The star of the collection is the IQOS 3 DUO Moonlight Silver, inspired by the mysterious colors of the night – its metallic hue with sparkling silver elements is a reflection of the full moon. You can now enjoy all the main benefits of the IQOS 3 DUO – like the ability to enjoy two sticks in rapid succession, or faster charging – in a truly elegant look.

 

In addition, the limited edition is paired with an all-new accessory color palette. You can choose from a number of radiant side covers and caps inspired by the beauty of the sky at various hours, and by gorgeous natural phenomena of the kind that moves us deeply on any given day. Combine the colorful hues of these accessories with the subdued design of the device and you’ll hold in your hands a perfect whole.

Find your very own perfect combination, reflecting your personality and style.

 

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Aqua Blue

A color inspired by the mysterious world found in the depths of the ocean. A deep blue universe constantly reshaped by winds and currents. 

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Sunset Lavender

The final shades of sunset paint the sky in alluring purple hues. This brings the beginning to the most exciting part of the day: the night

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Cloud Pink

A fragile, dreamy color that rarely shows up in the sky. A source of fleeting beauty in the cavalcade of colors above. 

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Sunrise Red

A color inspired by the reds of the morning sky. A timeless force of powerful emotions. 

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Tidal Blue

A bright and joyful hue inspired by one of the most beautiful expressions of nature: the ever-changing blues of the tide.

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Wild Green

A shade of green influenced by the delicate emerald hues of spring’s awakening. A bright, vivid color. 

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July 1 2021

New Markings on HEETS Packs

The new requirements for marking goods stem from Commission Regulation (EU) 2020/2151, laying down rules for harmonized marking specifications for single-use products containing plastic or bioplastic. That includes the packaging for our HEETS tobacco sticks, which will now gradually be placed on the market designated with a special icon with the words "Plastic in Filter".

The regulation applies to single-use products made either fully or in part from plastic or bioplastic. The new requirements concern products used by consumers on a daily basis, including such hygiene products as wet wipes, sanitary pads, tampons, tobacco products, beverage cups, and others.

 

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The ingredients and flavor of our HEETS will remain the same. There will be no change in that regard.
The only change will be the new markings on the packaging.

What are the ingredients in HEETS?

The cooling filter (PLA filter) is designed to cool down aerosols. It is made from a modified corn-based material, a polylactic acid film, which is classified as bioplastic. Other applications of this material include the healthcare sector and the food and beverage industry.
The HEETS filter is made from cellulose acetate, which is essentially a bioplastic material from modified wood cellulose (wood pulp).

 

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What is the difference between bioplastic contained in HEETS and plastic?

Bioplastic materials are made from natural polymers that might be chemically modified, such as cellulose acetate, PLA. These materials are routinely used in the healthcare and food industries, for example in pyramid tea bags or surgical sutures. In contrast, plastic is made from polymers made on a petrochemical basis, which means that plastic materials are the product of crude oil processing. An example of a typical plastic product is a PET bottle.

 

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Let's Protect Nature!

Used HEETS should never be disposed of by throwing them on the ground. Because they do not burn and therefore do not produce hot ashes, HEETS can be simply and safely disposed of in an environmentally responsible manner together with mixed municipal waste.

Tip: If there isn’t a mixed waste container around, put the used HEETS back in the pack and throw them out later.

 

FAQ

Is the bioplastic in the HEETS filter harmful?

During use, the temperature inside the filter rises by no more than 35-40 °C, depending on the surrounding environment. Such temperatures are not sufficiently high to cause cellulose acetate to melt. As a material, cellulose acetate is non-toxic, odorless, tasteless, with only a low degree of flammability.

Is there any change in the ingredients or flavor of HEETS related to the new regulation? Why are the new markings required?

No. There has been no change in HEETS or the filters they contain. The new markings are required under new regulations in effect in the EU. There will be no change in the ingredients in HEETS in connection with the EU regulation, and the flavor will remain unchanged as well.

If a vendor in Slovakia still sells HEETS without the new markings, can I buy them?

Products without the new markings can be sold to end consumers while supplies last. Individual vendors will start selling products bearing the new markings depending on their stocks of goods.

Why are the cleaning sticks dry?

To comply with the EU single-use plastic directive and to give full support to the related internal sustainability program, we have changed the material from which cleaning sticks are made from the original plastic to paper. To protect the new paper cleaning sticks from damage by moisture, the cleaning sticks no longer contain an isopropanol solution.

Are dry cleaning sticks as effective as the original wet sticks?

Yes. Even though we've replaced plastic with sturdy paper and the sticks no longer contain a cleaning solution, IQOS cleaning sticks need to be used to ensure that your IQOS device is cleaned properly. Because original IQOS cleaning sticks are narrow, no cotton residues are left in the heater, which guarantees the perfect tobacco experience.

 

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June 14 2021

Planned Discontinuation of IQOS 3 MULTI

In response to feedback from consumers, we have decided to discontinue the sale of IQOS 3 MULTI devices in the coming weeks. From now on, we will fully concentrate on the current portfolio of IQOS products. Users will continue to have full access to complete customer service for IQOS 3 MULTI, including warranty replacement, servicing, and Care Plus benefits. If you have any questions, contact our IQOS Customer Service Center.

The current IQOS portfolio includes the IQOS 3 DUO a IQOS 2.4 PLUS tobacco heating devices.

 

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February 18 2021

IQOS Stores

Based on new measures of the Government of the Slovak Republic, we are re-opening iqos specialized stores from April 19th, 2021. The stores will be open in standard mode, subject to strict hygiene measures. The opening hours will be adapted to this regulation, taking into account the continuing curfew after 20:00.

You can purchase HEETS tobacco sticks not only at our shops, but also from fine tobacconists and many other places. The offer of services at individual shops may differ. Look at the list of all the shops and find out which ones offer engraving or the complete range of IQOS accessories.


At selected shops we offer: 

 

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COMPLETE RANGE OF IQOS ACCESSORIES At these shops you will find the complete range of IQOS accessories.
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SELECTED RANGE OF IQOS ACCESSORIES At these shops you will find selected IQOS accessories.
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ENGRAVING MACHINE Improve your IQOS with original engraving. At these shops, we will be happy to customize your IQOS 2.4 Plus with engraving.
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EARN POINTS FOR IQOS CLUB For every purchase of accessories or tobacco sticks at these shops, we will reward you with IQOS CLUB points! More information here.

LIST OF STORES:

IQOS Store OC Eurovea Bratislava

Pribinova 8, Bratislava

Monday – Sunday 10:00 – 21:00 

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IQOS Store OC Bory Mall Bratislava

Lamač 6780, Bratislava

Monday – Friday 10:00 – 21:00 

Saturday – Sunday 09:00 – 21:00 

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IQOS Store OC Aupark Bratislava

Einsteinova 18, Bratislava

Monday – Friday 10:00 – 21:00

Saturday – Sunday 09:00 – 21:00 

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IQOS Store OC Avion Bratislava

Ivanská cesta 16, Bratislava

Monday – Sunday 10:00 – 21:00

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IQOS Store OC City Arena TT

Kollárova 20, Trnava

Monday – Sunday 9:00 – 21:00

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IQOS Store OC MAX Dunajská Streda

Galantská cesta 20, Dunajská Streda 

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Galéria Lučenec

Námestie republiky 32, Lučenec

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Korzo Prievidza

Nábrežná 5A, Prievidza

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Aupark Piešťany

Nitrianska 18, Pieštany 

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Laugaricio Trenčín

Belá 7271, Trenčín 

Monday – Sunday 9:00 – 21:00

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IQOS Store OC EPERIA Prešov

Armádneho Generála Svobodu 25, Prešov

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Aupark Žilina

Veľká Okružná 59A, Žilina

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Aupark Košice 

Námestie osloboditeľov 1, Košice

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Európa Banská Bystrica 

Na Troskách 25, Banská Bystrica

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Európa Zvolen

Nám. SNP 63, Zvolen

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Zemplín Michalovce

Andreja Sládkoviča 5, Michalovce

Monday – Sunday 9:00 – 21:00

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IQOS Store OC Ditúria Levice

Sv. Michala 5

Monday – Sunday 9:00  – 20:00

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IQOS Store OC Galéria Mlyny Nitra 

Štefánikova 61, Nitra

Monday – Sunday 9:00 – 21:00

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IQOS Store Atrium Optima Košice 

Moldavská cesta 32

Monday – Sunday 9:00 – 21:00

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January 19 2021

Be inspired by real stories, and try IQOS for free

We are pleased to present portraits of people whose lives have seen a change for the better due to IQOS. What led them to quit classic cigarettes? What do they like most about IQOS? Read their stories and discover the impact that their choice has had on them.

Each of us is unique, and we each have a unique story. What brings us together is the desire to change things for the better and to seek new solutions.

With IQOS, we have decided to celebrate the stories of those who were not afraid to make a change in their lives. They both have different reasons for quitting classic cigarettes, but the satisfaction they have found with IQOS is the same. Don’t believe it? See for yourself!

Watch the stories of Gábina and Peter and find the inspiration to change! Don’t forget that you can try IQOS for free. Getting rid of smoke has never been easier.

 

 

Pozri si ďalšie príbehy IQOS užívateľov

Vyskúšaj IQOS zadarmo

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July 1 2021

HEETS Summer Special - Only €35 a Bundle!

The summer is here, and it’s high time to stock up for your holiday travels. Thanks to our great summer special, you’ll save more than ever before.

 

Buy two HEETS bundles in an IQOS store or on IQOS.com* and you’ll now pay only €35 a bundle! Stock up for the holidays and enjoy your vacation with IQOS.

HEETS bundles can also be purchased at a discount in selected partner shops.

Goods ordered from IQOS.com will be delivered by DPD courier. Goods are usually delivered within one to three working days from the placement of an order. In exceptional cases, the delivery of an order may be delayed for several days, for which we apologize.

This special offer applies to all HEETS flavors.

 

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* Shopping on IQOS.com is conditional upon full customer registration (a signed agreement on the future supply of HEETS).

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July 1 2021

Making use of the latest technology

We constantly strive to innovate our products and to make sure that state-of-the-art materials and technologies are used in the production process. The goal is to provide you with the best possible IQOS experience.

The result of our latest innovative effort is a new protective layer that holds the tobacco together and improves heat insulation – the protective wrap is now made from paper instead of aluminum. In developing the protective wrap, we carefully tested its functionality. To protect the tobacco component, we used a flame-retardant material that also works as a heat insulating barrier. This way, HEETS tobacco sticks continue to be protected from being ignited.

At the same time, the inner protective wrap works as heat insulation that prevents the outer paper layer from overheating. We trust that you will appreciate that, unlike with the previous aluminum protective wrap, HEETS are now noticeably less hot to the touch, which facilitates the removal of tobacco sticks from your IQOS device.

 

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The use of the new protective outer layer has no effect on the flavor of the tobacco or the amount of nicotine, because the tobacco blend inside the stick has remained unchanged. Stains that can be seen on some spent HEETS tobacco sticks are the result of a natural process. During use, heat releases moisture from tobacco. Moisture, in turn, releases the natural colorant contained in tobacco, and the colorant seeps into the outer paper wrap. This is a completely natural reaction to the heating of the tobacco, with no effect whatsoever on product quality.

IQOS delivers the exact same benefits as before. IQOS produces 95% less harmful chemicals compared to cigarettes,* and switching completely to IQOS presents less risk to health than continuing smoking.** However, it needs to be kept in mind that IQOS is not risk-free. It delivers nicotine, which is addictive.

HEETS tobacco sticks with the new protective wrap will be available on the market in the next few weeks, depending on the stocks of individual vendors.

 

Don't Forget to Keep Cleaning!

To experience the true taste of tobacco and to ensure the problem-free functioning of your IQOS, you must clean your device regularly. Ideally, your IQOS device should be cleaned once a day, using IQOS cleaning products and accessories only.

 

How to Clean IQOS Correctly

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* Important Information: This does not necessarily mean a 95% risk reduction. IQOS is not risk-free. "95% less" means an average reduction in levels of a broad range of harmful chemicals (excluding nicotine) compared to smoke produced by a reference cigarette (3R4F).
** Source: Total body of available evidence from comparing IQOS to continuing smoking. IQOS is intended exclusively for adult smokers.

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October 16 2020

Improved HEETS now available!

The regular feedback which we keep receiving from you is very important to us. It gives us the motivation to continue to improve our products so that we can deliver a consistently perfect flavor experience to you.

 

 

 

WHAT’S NEW AND IMPROVED?

We have made a number of technological changes to the tobacco sticks, so as to ensure that IQOS will provide you with an even more satisfying experience. We modified the tobacco layout so as to create the optimal space for inserting the heating blade and thus to ensure better airflow throughout the entire time you use IQOS.


The easier and safer insertion of tobacco sticks into the heater will surely be welcomed by every IQOS user, and so will the consistent release of aerosol throughout the entire use period.
 

Lovers of menthol flavors will certainly appreciate the improved mentholization technology, for a consistent menthol taste that is evenly distributed from start to finish. Menthol is newly being applied to several parts of the tobacco stick in manufacturing.

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WE KEEP THE GOOD THINGS

  • No changes have been made to the composition or taste of tobacco blends.

  • The new improvements have no impact on the duration of the user experience.

We trust that we’ve been able to increase your satisfaction and give you an even better IQOS experience.

 

 

 

 

 

 

 

FREQUENTLY ASKED QUESTIONS

What exactly is different in the new tobacco sticks?    
We have improved the tobacco stick with the user’s overall experience in mind. We modified the tobacco layout so as to create the optimal space for inserting the heating blade and thus to ensure better airflow throughout the entire time you use IQOS. These changes make it easier to insert the stick into the heater and ensure a more balanced aerosol production over the entire use period. No changes have been made to the tobacco blend, nor is the taste affected in any way.

 

Is this improvement limited to the SK, or to the European Union, or has it been rolled out globally? 
The changes have been implemented globally, though the availability of improved tobacco sticks may vary from local market to market.

 

Do the improvements concern all varieties of tobacco sticks?
Yes, with the exception of the capsule version Sienna Caps.

 

How does the improved mentholization technology work?  
Menthol is being directly applied to several sections of the tobacco stick. The menthol solution that is being used is the same as before.

 

Will the intensity of the menthol flavor still be different from variety to variety? 
Yes. The tobacco sticks Blue, Turquoise, and Willow will still be different in their intensity.

 

How come there is the same amount of nicotine with less tobacco?
We improved the way nicotine is extracted from the tobacco, therefore there is no change in the nicotine delivery even with less densely packed tobacco sticks.

 

Does it have any impact on the number of puffs and duration?
No. There is no impact on the number of puffs or duration. On average the experience with IQOS can last up-to 6 min or 14 puffs, whichever comes first. The way you puff impacts how long your HEETS will last. Drawing gently and taking longer breaks between the puffs allow the blade properly heat the tobacco and generate aerosol. This would extend the duration of your experience and increase satisfaction from your HEETS.

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May 1 2020

Try IQOS for a longer time - without worries

Now you have an ideal opportunity to try all benefits that make IQOS a better choice than classical cigarettes. We have a money back guarantee up to 60 days.

 

We want to be closer to you in the current difficult situation enabling you or your friends, adult smokers to try IQOS for the first time as easy as possible. You can enjoy the taste of real tobacco without smoke and ash easily with a money back guarantee up to 60 days. 

 

You will get the money back guarantee up to 60 days if you get your first registration kit after 1. 5. 2020. The kit contains IQOS device and five packs of tobacco sticks. You can choose from a variety of styles and flavours!

 

In order to return the money for the kit to you, you have to:

  • be a registered user,
  • have an IQOS device registered,
  • go through an inital training getting explained from us by phone how to use and maintain IQOS correctly.

 

And how is it with the money back?

  • First get in touch with our IQOS customer service at 800 400 600.
  • If you return a device and at least 5 packs of HEETS, you will get the full price of the kit refund.
  • If you return a device and less than 5 packs of HEETS, you will get the price with deduction of the actual price of the packs used.

 

The complete rules and conditions of the money back guarantee can be found here. Don’t hesitate to call our IQOS customer service at 800 400 600 in case of questions; we will gladly help you out.

 

Your IQOS team

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SK Registration news

May 15 2019

Get IQOS easily and quickly

Do you want to try IQOS for free or buy it rightaway? Choose the way that suits you best.

 

WHERE CAN YOU TRY IQOS FOR FREE OR BORROW IT FOR UP TO 5 DAYS?

AT IQOS STORES

You can try all the devices and HEETS tobacco sticks for free at our IQOS stores. If you like, we will lend you IQOS to use at your home for up to 5 days for just 10 euros. You will get 5 HEETS packs with it.

The nearest store can be found here.

 

WITH AN IQOS PARTNER

The IQOS partner will come to you. Try IQOS and all the HEETS flavours with him/her for free. If you like, they will lend you IQOS for up to 5 days for just 10 euros. You will get 5 HEETS packs with it.

Arrange the meeting with an IQOS partner here.

 

TAKE ADVANTAGE OF SPECIAL OFFERS FOR NEW USERS

For new users we offer IQOS 2.4 Plus with five packs of HEETS in a set, or IQOS 3 DUO or IQOS 3 MULTI or combined with five packs of HEETS tobacco sticks. Choose IQOS device in a color that underlines your style, and your favourite flavour of tobacco sticks.

 

 

*Prices apply when purchasing through IQOS.com e-shop, IQOS partners and in our IQOS stores. Device availability may vary. The condition is your registration on IQOS.com.

If IQOS is recommended by your friend who is a member of the IQOS CLUB and you have the IQOS CLUB code, apply it before paying on the "Order Summary" page. After you complete your purchase, you will receive a voucher of 10 € for your next purchase.

These offers are only for newly registered users or for users who have not yet used any preferred IQOS offer after registration.

 

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Vyhodne ponuky pre uzivatelov IQOS

December 2 2019

Make use of the special offer for a purchase of another IQOS

Everything is easier with more than just one IQOS. While you are using one of them, the other one has been charged so you don’t have to wait for anything. For instance, you can have one always ready in your car and the other one with you in your pocket. Make use of the affordable offer of IQOS 2.4 Plus or IQOS 3 DUO or IQOS 3 MULTI in a set with 5 packs of tobacco sticks. Select a colour version that would underline your style in every situation, and pick your favourite bundle of HEETS.

Having another IQOS at hand makes it easier if you want to lend the device to your friend, an adult smoker, to try it out. Special offers can be purchased in our IQOS Stores and on IQOS.com (for registered users only). Do not forget to add the bundle of tobacco sticks to your cart on IQOS.com

 

 

Every user registered at IQOS.com is allowed to buy no more than five IQOS sets with a bundle of tobacco sticks within the aforesaid special offer with their user account. Should there be sixth orders or more created, the company reserves the right to refuse the sixth order and each subsequent one in the IQOS.com store or withdraw from the agreement in accordance with IQOS General T&C’s. In case of an online payment by card, the money will be returned to the account within 14 days after the payment cancellation. Be sure to select and insert a bundle of HEETS in your cart, otherwise it will not be delivered to you.

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IQOS systém nahrievania tabaku vs. elektronické cigarety.

February 8 2020

IQOS tobacco heating system vs. e-cigarettes.

IQOS tobacco heating system vs. e-cigarettes.
Smoke-free alternatives to cigarettes.

IQOS tobacco heating system vs. E-cigarettes - what is the difference?

IQOS tobacco heating system and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

Both are electronic devices, and do not generate smoke like cigarettes. But there is one feature that distinguishes IQOS tobacco heating system from e-cigarettes: Contrary to vaporizing an e-liquid, IQOS heats real tobacco, producing tobacco vapor. 
IQOS tobacco heating system uses tobacco sticks that have real tobacco which is carefully selected, finely ground and compressed to ensure consistency in the taste delivery and satisfaction.

What are e-cigarettes?

E-cigarettes are electronic hand-held devices that are smoke-free alternative to cigarettes. In general, they are powered by a battery and heat e-liquids in order to generate an aerosol or what some users call vapor. The e-liquids may have various flavors and may contain nicotine.

How do E-Cigarettes work?

There are many types of e-cigarettes. They differ in size, power, customization options, and even their ability to be reusable or disposable. However, most of them work on the same principle and with similar components.

 

The principle: 

E-cigarettes heat and vaporize e-liquids in a wide range of temperature from 100 ⁰C - 250 ⁰C. They achieve this by drawing the liquid from a tank and putting it in contact with a battery powered heating element. When the liquid is evaporated it is drawn from the device thorough a mouthpiece. 

 

The components:

The battery - The energy source for the whole device. In most cases it is rechargeable and provides power to the heating element and electronic components.

The tank - The container that is used to store the liquid until It Is taken to the heating element or chamber. Some e-cigarettes use capsules or pods that are disposable.

The e-liquid - The mixture that is vaporized inside the e-cigarette. While there are many variants of the liquids, they usually contain propylene glycol, glycerin, nicotine, flavorings and various additives.

The heater - The set of components that draw the liquid toward the heating element and heat to vaporize. Most e-cigarettes use a “wick and coil” system. The wick naturally soaks the liquid and puts It In contact with the metal coil which is the part that heats.

The sensors and electric components - Control the heating and operation of the device. They range from simple push to activate buttons, LEDs, battery Indicators or to advanced flow sensors. 
The mouthpiece - The chamber or channel where the vaporized liquid drawn from the device. 

 

Without question, the best decision any smoker can make Is to quit tobacco and nicotine use altogether. While not risk free, e-cigarette is a smoke-free alternative for adults who would otherwise continue to smoke or use other nicotine products.  
 

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IQOS friends

January 28 2020

Your guide through the IQOS world

Reviews from real users

 

On your way from cigarettes to IQOS, you will soon enjoy the benefits that a smoke-free world offers. Watch videos and learn from other adult users how IQOS has gradually changed their lives for the better!

 

On your way from cigarettes to IQOS, you will soon enjoy the benefits that a smoke-free world offers. Watch videos and learn from other adult users how IQOS has gradually changed their lives for the better!

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Immediately better feel

Just a few days of using IQOS and you will recognize the change. Maybe you will be able to walk up the stairs more comfortably than before or stop losing your breath when running and doing other activities. You also may notice that you are no longer accompanied by the ubiquitous smell of cigarettes that has annoyed people around you. Play testimonials of IQOS users and you will hear that it is not just a myth.

 

Switching completely to IQOS presents less risk to your health than continuing to smoke.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive. 

 

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

 

 

For the change, You are not on Your own

Would you like to try or borrow IQOS first? The IQOS partner will adjust to your time management and he/she will explain you everything about use, cleaning and maintenance of a device at a personal meeting. As you can see in the video, IQOS users appreciate both friendly approach and comprehensible presentation. And no one will push you into buying. On the contrary, IQOS can be borrowed for free for up to a week from an IQOS partner or in our stores. If you borrow IQOS for a week you are entitled to purchase of 6 tobacco sticks packages for a special price. Watch the testimonials of IQOS users.

 

 

The change is worth trying

Transition to IQOS may not be easy at the very beginning. New IQOS users mention a different tobacco taste and they tend to combine IQOS with cigarettes in the first days. Well, heated tobacco really tastes different from what you were used to. Cigarettes burn tobacco while IQOS only heats it. But believe us, getting over your past habits will pay off in the end. IQOS users have shared their own experience and feelings with us when switching from cigarettes to IQOS.

 

 

Your IQOS, Your style

IQOS is not just a better alternative to cigarettes for adult smokers who want to continue using tobacco. It is also a design accessory that an adult user can customize to suit his or her personality and preferences. Choose from a wide colour range of top covers, pocket charger doors or top-quality leather cases. In addition, you can always rely on professional service and customer care that will always try to comply with your wishes. See what accessories IQOS users like best and what their personal experience with our customer care is.

 

 

Even people around You can feel relieved

The benefits of IQOS will be appreciated not only by yourself but also by people around you. Some users are happy they can use IQOS in their cars or at home. They have also become much more pleasant companions for their loved ones and do not bother anybody with cigarette smoke anymore. Listen to testimonials of IQOS users where they describe the positive reactions of people around them.

 

 

A better feeling from Yourself

Still hesitating? Just try IQOS and you will immediately recognize one of its biggest advantages that will convince you 100%. It is the effect IQOS has on the human body. Users appreciate better stamina and performance when playing sports and they praise less running out of breath and coughing and above all the willingness to participate again in active life.

 

 

Tell us

 

Do you have any questions or need help? We are here for you.

You can contact us on phone number 800 413 413 or via e-mail [email protected]. We will happy to help you on weekdays from 8 am to 10 pm and on weekends and public holidays from 10 am to 6 pm.

 

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April 7 2021

How Do Heated Tobacco Devices Work?

Heated tobacco devices heat tobacco instead of burning it. The result? A tobacco experience with none of the fire, ash or smoke that cigarettes produce.

All heated tobacco devices contain a heating source. Some, but not all heated tobacco products are electronic and the exact temperature the tobacco is heated to varies from product to product. What’s important is that heated tobacco products do not reach the high temperatures where tobacco is burnt.

What is the difference in heat-not-burn devices?

Heated tobacco devices are also called heat-not-burn devices because of the fact that they heat tobacco instead of burning it. Essentially, the two terms - heated tobacco and heat-not-burn - are interchangeable.

At the heart of our IQOS heated tobacco devices are sophisticated electronics that heat specially designed tobacco sticks called HEETS. Since IQOS heat-not-burn devices are battery-powered, they need to be charged regularly, just like you would charge a smartphone. Once the IQOS heated tobacco device is ready, a HEETS tobacco stick is inserted into the device. By pushing a button to begin the heating process, an IQOS legal age user can then inhale the vapor that is released. Once the experience is over, the used tobacco stick can be removed from the device and disposed of in a bin.

Since the tobacco is heated and not burned, IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.

The best of IQOS technology

From thought to reality, each element of IQOS is carefully crafted.

IQOS HeatControl™ Technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it, to precise temperatures up to 350⁰C.

The ceramic blade inside IQOS, which has gold and platinum tracks, heats the tobacco inside the HEETS. So IQOS adult users get the experience of the real tobacco in the tobacco stick, with no smoke, no ash and with less smell than cigarettes.

The tobacco taste

Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every HEETS is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug. When combined with all the other parts, it creates a HEETS stick able to provide taste satisfaction close to a cigarette.**

IQOS and HEETS were designed to provide IQOS legal age users with a tobacco experience and duration similar to that of cigarettes. Each HEETS stick can last up to 6 minutes or 14 puffs on average. All you really need to know is that longer and gentler puffs would extend the duration of your HEETS experience.

HEETS tobacco sticks for IQOS heat-not-burn devices come in many different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our HEETS selection each IQOS adult user will discover the HEETS flavor that matches their taste.

Find out more about IQOS heated tobacco devices and the technology behind them.

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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April 7 2021

The History of IQOS Heated Tobacco Products

When thinking of Philip Morris International, most people probably think of “tobacco company” or “cigarette manufacturer”. However, over the last decade, we have evolved beyond only producing cigarettes.

In fact, we have made it our mission to replace cigarettes with smoke-free products as soon and fast as possible. There is no doubt never starting to smoke or quitting altogether is the best option. However, adult smokers who want to continue using tobacco should know that not all tobacco containing products are the same. We strongly believe that our smoke-free products are a better alternative than continued smoking for adults who would otherwise continue to smoke or use other nicotine products. And that is why we are transforming our company and building our future on replacing cigarettes with smoke-free alternatives.

How did heated tobacco products get started?

The history of heated tobacco products dates back decades. The idea of heating tobacco instead of burning it has been around since the 1980’s. However, the first heated tobacco brands, along with their heated tobacco products, failed to offer a suitable alternative for adult smokers.

How did IQOS get started as a heated tobacco brand?

At Philip Morris International, we want to provide over a billion adult smokers all over the world who do not quit smoking with better options than continued smoking. And that is how IQOS, our heated tobacco system, got started.

The first IQOS devices date back to 2014, when the innovative heat-not-burn alternative was launched in Japan and Italy. Gradually, IQOS rolled out to other countries and is available now in 51 countries.

However, the history of IQOS dates back to 2008, when Philip Morris International first started working towards providing alternatives for smoking. Our commitment is the result of many years of careful deliberation, backed up by a substantial research and development program.

IQOS is part of our portfolio of smoke-free products, for which PMI invested over USD 6 billion and more than 10 years of research and product development. At the same time, more than 400 scientists and engineers collaborated on the development and assessment of smoke-free products.

So far, more than 10 million adult smokers have chosen to switch to IQOS and leave cigarettes behind*. And it’s no wonder! There are many reasons for adults who would otherwise continue to smoke or use other nicotine products to make the decision for IQOS. It delivers the true taste of real tobacco without fire, ash and cigarette smoke smell. IQOS also emits 95% less harmful chemicals compared to cigarettes**. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. All these benefits are what ultimately make IQOS a better choice than continued smoking.

If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS heat-not-burn devices you can choose from: IQOS 3 DUO, IQOS 3 Multi and IQOS 2.4 Plus. You can find all of our heated tobacco devices online at iqos.com or in any of our IQOS stores. To find an IQOS store near you, use the Store Locator on our website.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.

* Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.

**”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com.

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April 7 2021

Where can you find heated tobacco?

The IQOS community currently boasts more than 10 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products, real tobacco taste and experience with no fire, no ash and no cigarette smoke smell.

If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS devices you can choose from: IQOS 3 DUO, IQOS 3 Multi and IQOS 2.4 Plus. You can find all of our heated tobacco devices in our IQOS online shop or in any of our IQOS stores.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Where can you find HEETS?

IQOS uses specially designed tobacco sticks for heating called HEETS. To create HEETS and bring IQOS legal age users a high quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. HEETS feature a clever construction made up of 5 parts, one of them consisting of specially prepared tobacco made of real tobacco leaf. By combining these 5 components, HEETS provide taste satisfaction close to a cigarette.**

HEETS offer tobacco experience without having to compromise. A modern twist on tobacco classics, HEETS come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your HEETS based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.

You can find our tobacco sticks HEETS on the IQOS online shop, where you can order them from the comfort of your home. Or in retailers such as petrol stations and tobacco shops.

If you’d like to find heated tobacco near you, you can visit our Store Locator with a map, which will direct you to your closest IQOS points. Or you can ask us in the Online Chat.

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

Where can you find HEETS while travelling?

Wherever you are travelling, you can enquire with the respective customs administration about how many HEETS you are permitted to take into that country and buy the respective amount before travelling. You can also use the list below to find out in which countries HEETS are available:

AMERICAS

Canada, Colombia, Curacao, Guatemala, Dominican Republic

EUROPE

Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina

EEMA

Russia, Ukraine, Kazakhstan, Israel, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, Dubai ASIA Japan, New Zealand, Korea, Malaysia

 

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April 7 2021

Why IQOS Heated Tobacco is Becoming Popular Among Adult Smokers

Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,” is becoming a popular smoking alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell. IQOS is the #1 heated tobacco product* and thousands of adult smokers around the world convert to IQOS every day**.

But the reasons to switch from smoking to IQOS don’t stop here. Besides using real tobacco, IQOS emits, on average, 95% lower levels of harmful chemicals compared to cigarettes***. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

What’s more, IQOS is less likely to bother people around you, as it produces no second-hand smoke. It also leaves less lingering smell on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes and the reason why more than 10 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind****.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).

**Source: Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

***Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

****Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.

How is heated tobacco different from other smoking alternatives?

Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products have alternatives available to them.

Our heat-not-burn device IQOS, popular among adult smokers, heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn’t create smoke and ash.

Similar to heated tobacco products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS and HEETS, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.

What heated tobacco flavors are popular among IQOS adult users?

Made to be used with our heat-not-burn device IQOS, popular among adult smokers, HEETS offer a tobacco experience without the smoke, ash and fire that come from smoking cigarettes. So IQOS adult users can focus more on their moment and the taste.

A modern twist on tobacco classics, HEETS come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every IQOS adult user’s taste palate. HEETS can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations, whereas a higher one stands for richer tastes.

Some of the most popular heated tobacco flavors among IQOS legal age users include the HEETS Amber selection, a rounded, toasted tobacco blend layered with lightly scented woody and nutty aroma notes. Another popular heated tobacco flavor choice is the HEETS Yellow selection, a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes. And for menthol fans, the HEETS Turquoise selection offers crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Explore all our HEETS flavors.

We know that IQOS legal age users love to explore new taste sensations. That’s why we are constantly expanding our variety of HEETS, so that there is a heated tobacco flavor or taste experience for every IQOS legal age user to discover.

Find out more about our heat-not-burn IQOS devices popular among adult smokers.

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April 7 2021

Heated tobacco varieties and heated tobacco comparisons

Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco flavors. Our heat-not-burn product IQOS delivers a high quality tobacco experience for IQOS legal age users with no fire, no ash and with less smell than cigarettes. However, IQOS is not risk-free.

Heated tobacco products come in over a dozen different varieties. Read on to find out what these are and how they compare to one another.

What are the different types of heated tobacco?

Amongst the heated tobacco variety, IQOS is the brand with the number one heat-not-burn product in the world*. At the heart of our most advanced smoke-free product are sophisticated electronics that heat specially designed heated tobacco sticks called HEETS (or Heatsticks in Japan). Thanks to its patented HeatControl™ Technology, IQOS heats the tobacco just enough to release a nicotine-containing vapor but without burning the tobacco.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

What are the different types of heated tobacco flavors?

The specially designed tobacco sticks for heating used exclusively with IQOS devices are called HEETS. Carefully crafted for IQOS legal age users’ experience, each HEETS stick requires meticulous care, attention and expertise.

The journey to offering IQOS legal age users this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, our tobacco blenders create the blends of HEETS for IQOS legal age users.

A modern twist on tobacco classics, HEETS offer a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. Thus, IQOS users can try out and compare heated tobacco flavors in order to find their perfect match. HEETS are not risk-free and are addictive.

We know that IQOS legal age users love to explore new tastes. That’s why with HEETS we are building a universe where there is always another heated tobacco flavor, another taste experience to discover and where many unexplored dimensions of taste are waiting for IQOS legal age users. Our Flavor Advisor can help IQOS legal age users discover the HEETS flavor that matches their taste.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE AND IS ADDICTIVE.

What is the difference between heated tobacco and e-cigarettes?

Although both heat-not-burn devices and e-cigarettes are smoke-free alternatives to smoking, there are important differences when it comes to comparing heated tobacco products with e-cigarettes.

E-cigarettes don’t contain tobacco. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol, what people usually call a vapor – hence the term “vaping”.

What’s more, in heated tobacco products, nicotine is naturally present in the tobacco used in the product. In comparison, in e-cigarettes, nicotine derived from tobacco is added to the e-liquid used in the product.

What is the difference between heated tobacco and vaping?

Vaping is the act of inhaling and exhaling the aerosol, often referred to as vapor, which is produced by an e-cigarette or similar device. The term is used because these devices do not produce tobacco smoke, but rather an aerosol.

Explore our heated tobacco flavors.

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April 7 2021

What is Heated Tobacco?

The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

A cigarette has to be lit in order to be smoked. It burns at 600°C at the tip of the cigarette, but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker.

On the contrary, PMI’s heat-not-burn device IQOS heats up processed tobacco at temperatures of up to 350°C, releasing tobacco flavor with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke and emits on average 95% lower levels of harmful chemicals compared to cigarettes*. It is important to say that it does not necessarily equal a 95% reduction in risk and IQOS is not risk-free.

Another advantage of IQOS is that since it produces less smell than cigarettes, it is less likely to bother people around you. By heating tobacco instead of burning it, IQOS does not produce second-hand smoke.

* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

What are heated tobacco products?

Heated tobacco products, or heat-not-burn products, do exactly what their name suggests: they heat tobacco instead of burning it.

There are many heat-not-burn products out there, but IQOS is the brand with the number one heated tobacco product in the world**. Equipped with innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a high quality tobacco experience, without any fire or ash and with less lingering smell on your hands, hair and clothes than cigarettes.

**Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

IQOS heat-not-burn devices

Currently, there are three IQOS devices available in two different versions. The first version has two main components – a holder and a charger. The second type of device is an integrated, all-in-one device which combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products.

Within the first category is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO holder provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger; it’s equipped with our fastest charging holder to date (only 1 minute and 50 seconds to the first use) and comes with over 1000 customization options thanks to our wide range of IQOS accessories.

The third IQOS device, the IQOS 3 Multi is an integrated product that combines the holder and charger. The all-in-one pocket size device offers 10 back-to-back HEETS experiences before needing to recharge. It’s lightweight and portable with a wide range of customization options which help IQOS legal age users make it uniquely theirs.

The IQOS 2.4 Plus is our classic, yet revolutionary heat-not-burn device. It features an intuitive, user-friendly design and offers 20 tobacco experiences in one charge of the pocket charger.

Compare all IQOS devices

How do IQOS heat-not-burn devices work?

All IQOS heat-not-burn devices work in the same way: first, insert the HEETS stick into the holder. Next, push a button to turn on the heater and then draw on the heated tobacco stick. Once the HEETS stick is finished, simply remove it from the holder and dispose of it.

Our commitment to high quality heated tobacco

Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every HEETS is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, when combined with all the other parts, creates a HEETS stick.

HEETS tobacco sticks for IQOS devices provide taste experience close to a cigarette and come in different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our HEETS selection each IQOS legal age user will discover the HEETS flavor that matches their taste.

Explore the IQOS 3 DUO Device

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April 15 2021

How to Replace Cigarettes, Not the Nicotine

Nicotine is a substance that occurs naturally in tobacco plants, as well as in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes. Many believe that nicotine is the primary cause of smoking-related diseases. Although nicotine is addictive, studies and public health authorities have confirmed that it is not the case; rather, the primary cause of smoking-related diseases (such as cancers and heart disease) comes from the toxins and carcinogens present in cigarette smoke.

When a cigarette is lit, the tip of it burns - or, combusts - at temperatures at or above 600 degrees C, which causes a chemical reaction to occur. Combustion produces over 6,000 chemicals, and many of them are causing smoking-related diseases. This means that nicotine, while addictive, is not the primary cause of smoking-related diseases – it is combustion that causes them.

While the best course of action is to quit smoking all together, if an adult smoker doesn’t quit and is looking for an alternative for cigarettes, it is worth it to consider an option that eliminates combustion. What this means is that it is possible to find a replacement for cigarettes that can offer a tobacco and/or nicotine experience, but without the combustion and cigarette smoke.

What cigarette alternatives are available?

Today, many choices exist on the market for those looking for an alternative for cigarettes. E-cigarettes and vapes are well-known alternatives that eliminate combustion. There is also another type of product, called “heat-not-burn” or heated tobacco products. For example, in IQOS, heated tobacco devices, the tobacco used is heated but not burned. Therefore, IQOS does not produce ash or smoke.

IQOS, is a heated tobacco option on the market that is a better alternative to cigarettes. Using its unique HeatControl™ technology, IQOS heats tobacco sticks HEETS, containing real, processed tobacco, to temperatures 300-320 degrees C and a tobacco vapor is released. IQOS emits 95% less harmful chemicals compared to cigarettes*.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

When choosing a replacement for cigarettes, nicotine delivery and experience could play a role. Depending on the cigarette alternative selected, the way nicotine is delivered, and the experience it could provide, this may help adult smokers who would otherwise continue to smoke or use other nicotine products switch fully to the alternative and leave cigarettes behind.

So, replacing smoking cigarettes, but not the nicotine, is possible?

Yes, it is! And IQOS is one option that allows adult smokers to replace cigarettes with an alternative.

Nicotine is naturally present in the tobacco that is used in tobacco sticks for IQOS devices. With IQOS, nicotine is delivered at very similar amounts and speeds to that of a cigarette, which allows IQOS to provide cigarette-like satisfaction to adult users**.

Explore IQOS heated tobacco devices

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. See Important Information on IQOS.com.

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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April 15 2021

Replacing Cigarettes with Better Alternatives

IQOS is a heated tobacco device with years of scientific research and testing. It’s designed to replace the rituals of cigarette smoking.

Replacing Cigarettes with Smoke Free Alternatives

The wonderful thing about the world we live in today is that we are spoiled for choice. Regardless of what we are interested in, a simple search online will bring up various options for us to explore and choose from. And yes, even for an adult smoker who would otherwise continue to smoke or use other nicotine products and interested in exploring other tobacco products as a replacement for cigarettes, there are plenty of options to delve into.

If you are an adult smoker looking to replace cigarettes, here are some helpful things about cigarette alternatives.

What are the different options for smoking alternatives?

E-cigarettes are one of the alternatives to cigarette. They do not contain tobacco, but rather, use e-liquids that are generally flavoured.

The e-liquids are heated in order to generate an aerosol, or what some users may call, vapor. There is a very wide range of e-cigarettes and e-liquids on the market, all with varying performance. If you are considering e-cigarettes as a replacement for cigarettes, one difference that e-cigarettes have over cigarettes is that they are smoke-free. Tobacco does not burn in the case of e-cigarettes, since nothing gets lit on fire. This is important to note; as we’ll discuss a bit later on with respect to cigarettes.

There is also another type of cigarette alternative, called “heat-not-burn”, or heated tobacco, which uses real tobacco that’s specially processed. Innovative technology heats the tobacco in the device to a specific temperature, which also means there’s nothing actually being lit with fire. Once again, this prevents combustion from happening, and as a result, heat-not-burn products have the same difference from cigarettes as e-cigarettes of being smoke-free.

IQOS is one such heat-not-burn alternative to smoking. Developed by Philip Morris International, IQOS utilizes a smart technology called HeatControl™ to precisely control the heating temperature of specially designed tobacco sticks, called HEETS.

How is IQOS heated tobacco different than smoking cigarettes?

The most important difference between IQOS heated tobacco and smoking cigarettes is this: while IQOS is not risk-free and does deliver nicotine, which is addictive, IQOS heated tobacco is a better choice than continuing to smoke cigarettes.

The main reason for this has already been hinted to – it’s based on how IQOS eliminates combustion. The lit end of cigarettes can reach temperatures around and above 600 degrees C as the tobacco burns – or, combusts. Combustion produces over 6,000 chemicals, and many of them are linked to smoking-related diseases. On the other hand, IQOS only heats the tobacco up to 300 – 320 degrees C, which stops the tobacco from burning.

Using IQOS as an alternative to continued smoking cigarettes has several benefits:

  1. No smoke: Unlike cigarettes, IQOS does not produce smoke, but rather, a tobacco vapor and emits 95% less harmful chemicals compared to cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
  2. No ash: Since IQOS does not burn tobacco, it also does not produce ash.
  3. Less lingering smell: The tobacco vapor produced by IQOS dissipates more quickly than cigarette smoke, leaving less lingering smell than cigarettes. Your hands, hair, clothes – and maybe even those who are close to you – will thank you!
  4. No staining on fingers: IQOS will not stain your fingers the way cigarettes do.
  5. Less of a bother: As IQOS produces less smell than cigarettes, it is less likely to bother people around you.

Replacing cigarettes with a less harmful alternative than continued to smoke** that does not produce smoke or ash – but still provides real tobacco taste and satisfaction – is possible with IQOS.

Important information: IQOS is not risk-free.

Discover IQOS 3 DUO

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com.

** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

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April 15 2021

Alternatives to Smoking Cigarettes

Experience tobacco without smoke and ash with IQOS heated tobacco.

Alternatives without smoke

Adult smokers today have the option of exploring different experiences than smoking cigarettes. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products, curious about alternatives to smoking, and looking to make a switch to a different sort of product, here’s the information for you.

What are the different options for smoking alternatives?

There are two main groups of smoking alternatives: heated tobacco, or “heat-not-burn” products, and e-cigarettes.

Heated Tobacco Products as a Smoking Alternative

Heated tobacco, or “heat-not-burn” devices are smoke-free alternatives. Heated tobacco devices utilize real tobacco that is specially processed, and formed into sticks. The tobacco sticks are then inserted into the device, where innovative technologies heat the tobacco to specific temperatures, but never high enough to cause the tobacco to burn. As with e-cigarettes, there is also no smoke produced with heated tobacco. Some heat-not-burn devices utilize an external heating source, meaning the tobacco stick is heated all the way around, from the outside. In this instance, the tobacco is not heated first; rather, the paper around the tobacco stick is heated first. This may impact the taste. Other heat-not-burn devices, such as IQOS, contain a ceramic blade with gold and platinum. A HEETS tobacco stick is inserted directly onto the blade, and the blade heats the tobacco directly from the core. This allows the tobacco to be heated first, before the paper, which delivers a consistent taste & experience.

E-Cigarettes are an Alternative to Smoking

E-cigarettes are another kind of smoking alternative, but it does not utilize real tobacco. They are electronic products that heat and vaporize e-liquids instead, in a wide range of temperatures, from 100 degrees C to 250 degrees C. Most utilize a system called “wick & coil”, where the wick draws the e-liquid, which contains flavors and nicotine, onto a coil element to heat it and create a vapor. The vapor is drawn from the device through a mouthpiece. There is no smoke.

E-cigarettes are also sometimes called “vapes” or “vaping systems”. Some of these have an open tank system that is fully customizable. Other e-cigarettes have closed vaping systems, where they are either single-use, rechargeable, or contain cartridges.

How are smoke-free alternatives different than smoking cigarettes?

The main difference between alternatives like e-cigarettes or heated tobacco and smoking cigarettes lies in exactly what makes the alternatives “smoke-free”: it is due to a lack of combustion – or burning of the tobacco.

Cigarettes must be lit to be smoked, and lighting a cigarette causes combustion. The lit end of cigarettes can reach temperatures around and above 600 degrees C, causing the tobacco to burn, and it is known that the majority of harmful chemicals in cigarette smoke comes from this combustion.

On the other hand, smoke-free alternatives like e-cigarettes and heated tobacco eliminate combustion all together. With e-cigarettes, there is no tobacco involved, and therefore, no burning. With heated tobacco products, the tobacco sticks used in these devices are heated to specific temperatures without burning it. For example, IQOS heats tobacco to temperatures below 350 degrees C. As a result, no smoke is produced, only a tobacco vapor. With the burning removed, IQOS emits 95% less harmful chemicals compared to cigarettes.* However, it does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

The elimination of combustion in smoke-free alternatives also come with other benefits – IQOS produces no ash, and does not produce smoke. Without a lit end, IQOS has no risk of burning others around you, clothes, or furniture. Specifically, with IQOS, adult smokers are still able to experience real tobacco, and get real tobacco taste, just with all the added benefits of a smoke-free alternative.

For adult smokers looking for other types of tobacco experiences, IQOS is a better choice than continued smoking.

Important information: IQOS is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com.

Compare all IQOS devices.

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May 13 2021

Heated Tobacco vs. E-Cigarettes: What’s different?

The first time you heard of heated tobacco devices, did you perhaps think that they were the same thing as electronic cigarettes? While both products are electronic, smoke-free alternatives for legal-aged smokers, there are some key differences to be aware of when making a choice between IQOS heated tobacco vs. e-cigarettes.

What are e-cigarettes or electronic cigarettes?

Electronic cigarettes are one type of alternative to smoking. They are handheld devices that come in various sizes, with customization options. Some e-cigarettes are disposable, while others can be reused. In general, e-cigarettes heat e-liquids in order to generate an aerosol, also called a vapor. Those adults who use e-cigarettes also use the e-liquids, which come in various flavors, and may contain nicotine.

Electronic cigarettes heat and vaporize e-liquids between a wide range of temperatures – it could be anywhere from 100 degrees C to 250 degrees C. The e-liquid is drawn from the tank of the e-cigarette and put into contact with a battery powered heating component. Heating the liquid makes it evaporate, and when that happens, it can be drawn from the device through a mouthpiece.

What is IQOS Heated Tobacco?

IQOS is a heated tobacco device developed by Philip Morris International that uses an innovative tobacco heating system called HeatControl™ Technology. This type of tobacco heating technology is often called “heat-not-burn”, because it heats tobacco instead of burning it – which is what happens with cigarettes.

Heating tobacco instead of burning it is the most crucial part of what makes IQOS an alternative to continued smoking. With IQOS, a tobacco stick called HEETS, which is made of real, processed tobacco, is inserted into the IQOS holder and onto a heating blade, with a heating temperature controlled to reach 350 degrees C. This heats the tobacco from the inside of the tobacco stick, releasing tobacco flavor with no fire, no ash, and no smoke.

Heated Tobacco vs. E-cigarettes

So, if you are an adult who would otherwise continue to smoke or use other nicotine products looking for an alternative to smoking cigarettes, how do you choose between IQOS heated tobacco vs. e-cigarettes? While they are both electronic alternatives to smoking, the key differentiator between the two is this: IQOS’s tobacco heating system heats processed tobacco, while e-cigarettes vaporize an e-liquid. Because of this difference, IQOS heated tobacco allows for the taste delivery and experience and provides cigarette-like satisfaction* that is familiar for adult smokers.

Explore IQOS heated tobacco devices

* Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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May 13 2021

IQOS heated tobacco devices vs. E-cigarettes - What is the difference?

IQOS heated tobacco devices and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

Both are electronic devices, and do not generate smoke like cigarettes. But there is one feature that distinguishes IQOS tobacco heating system from e-cigarettes: Contrary to vaporizing an e-liquid, IQOS heats real tobacco, producing tobacco vapor.

IQOS heated tobacco devices uses HEETS tobacco sticks that have real tobacco which is carefully selected, finely ground and compressed to ensure consistency in the taste delivery.

What are e-cigarettes?

E-cigarettes are electronic hand-held devices that are smoke-free alternative to cigarettes. In general, they are powered by a battery and heat e-liquids in order to generate an aerosol or what some users call vapor. The e-liquids may have various flavors and may contain nicotine.

How do E-Cigarettes work?

There are many types of e-cigarettes. They differ in size, power, customization options, and even their ability to be reusable or disposable. However, most of them work on the same principle and with similar components.

The principle:

E-cigarettes heat and vaporize e-liquids in a wide range of temperature from 100 ⁰C - 250 ⁰C. They achieve this by drawing the liquid from a tank and putting it in contact with a battery powered heating element. When the liquid is evaporated it is drawn from the device thorough a mouthpiece.

The components:

  • The battery - The energy source for the whole device. In most cases it is rechargeable and provides power to the heating element and electronic components.
  • The tank - The container that is used to store the liquid until it is taken to the heating element or chamber. Some e-cigarettes use capsules or pods that are disposable.
  • The e-liquid - The mixture that is vaporized inside the e-cigarette. While there are many variants of the liquids, they usually contain propylene glycol, glycerin, nicotine, flavorings and various additives.
  • The heater - The set of components that draw the liquid toward the heating element and heat to vaporize. Most e-cigarettes use a “wick and coil” system. The wick naturally soaks the liquid and puts It In contact with the metal coil which is the part that heats.
  • The sensors and electric components - Control the heating and operation of the device. They range from simple push to activate buttons, LEDs, battery Indicators or to advanced flow sensors.
  • The mouthpiece - The chamber or channel where the vaporized liquid drawn from the device.

What is IQOS?

IQOS is a heated tobacco device developed by Philip Morris International that uses an innovative tobacco heating system called HeatControl™ Technology. This type of tobacco heating technology is often called “heat-not-burn”, because it heats tobacco instead of burning it – which is what happens with cigarettes.

Tobacco sticks, called HEETS, are inserted onto a ceramic blade in the IQOS device, which heats the tobacco from the inside. The tobacco does not burn, as it does when smoking cigarettes. Rather, the tobacco heats to a maximum of 300 - 320 degrees C* – much lower than cigarettes, which burn at temperatures around 600 degrees C. While both e-cigarettes and IQOS are smoke-free alternatives, with IQOS, a legal-aged user gets a tobacco flavor and experience, with no fire, no ash and no smoke. While IQOS heated tobacco is not risk free, it emits on average 95%** lower levels of harmful chemicals compared to cigarettes, and allows IQOS adult users to experience tobacco with less chances to bother people around them. After an IQOS adult user is done with their HEETS, they simply remove it from the holder and discard it.

Currently, there are several options of IQOS devices to choose from – such as, IQOS 3 DUO, IQOS 3 MULTI, IQOS 2.4 PLUS. Some IQOS heated tobacco devices have a separate holder and charger, while others have those components integrated as an all-in-one device. These different options allow adult users to select IQOS heated tobacco device that best suits their lifestyle.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

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* The maximum temperature of 300 °C was measured for tobacco at a distance of 0.2 mm from the heating blade, the maximum temperature of 320 °C was measured for tobacco directly touching the heating blade.

** Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

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May 13 2021

E-Cigarette Liquid vs. HEETS Heated Tobacco Sticks

E-cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult smokers who would otherwise continue smoking or use other nicotine products. These smoke-free products accomplish this by eliminating combustion, which occurs when tobacco burns, such as when a cigarette is lit.

However, the way that e-cigarettes vs heated tobacco products deliver this distinction over cigarette smoking is quite different. E-cigarettes utilize a liquid, while heated tobacco utilizes tobacco sticks.

What are e-cigarette liquids?

To begin, e-cigarettes do not utilize real tobacco. Rather, they utilize e-cigarette liquid, sometimes also called e-cig liquid, e-liquid, or vaping liquid. E-liquid often comes in a variety of flavors, and may contain nicotine (some are nicotine-free).

What are HEETS Tobacco Sticks?

Unlike e-cigarettes, IQOS heated tobacco products do utilize real tobacco, processed and formed in specific ways to work seamlessly with their corresponding devices. HEETS are to be used with IQOS heated tobacco devices.

HEETS are made of real, processed tobacco leaf, and therefore, contain real tobacco flavor. They are specially designed to last around 14 puffs, which is around the same amount of time as a cigarette. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally present in tobacco.

What’s the difference between HEETS and e-liquids?

The main difference between HEETS tobacco sticks and e-liquids lie in the overall experience.

E-liquid is drawn from the tank of e-cigarettes and put into contact with a battery powered heating component. Heating the liquid makes it evaporate, and when that happens, vapor can be drawn from the device through a mouthpiece. There is no smoke nor ash created, only the vapor. The adult user of the product is able to taste the specific flavor of the e-liquid that was inserted.

HEETS tobacco sticks, on the other hand, are inserted into IQOS heated tobacco device and heated to specific temperatures. With IQOS, HEETS are heated from the inside using a special heating blade. The heating temperature is controlled to reach 300 - 320 degrees C*, which provides a high quality tobacco experience with no fire, no ash, and no smoke. Once again, only a vapor is created.

While both options have their differences, the most important thing that using HEETS or e-liquids have in common is this: they are both alternatives for adult smokers to continued smoking. If you are an adult smoker who would otherwise continue smoking or use other nicotine products, and you are looking for a smoke-free alternative that does not involve tobacco, e-cigarettes and e-liquids may be of interest to you. However, if you are looking for a smoke-free tobacco experience that has a similar ritual and taste profile of smoking, IQOS is a better choice than continued smoking.

Important information: IQOS is not risk-free.

Explore all our HEETS flavors

* The maximum temperature of 300 °C was measured for tobacco at a distance of 0.2 mm from the heating blade, the maximum temperature of 320 °C was measured for tobacco directly touching the heating blade.

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May 13 2021

Do E-Cigarettes Contain Tobacco?

There are many smoking alternatives out there today available for adult smokers, and each have different features and functions. Some adult smokers may have the tendency to wrongly group all smoking alternatives under one category: “e-cigarettes”. However, did you know that e-cigarettes are actually only one type of smoking alternative, specifically referring to a type of smoke-free alternative that does not contain real tobacco? And did you also know that there are other types of smoking alternatives that exist beyond e-cigarettes, which contain real tobacco?

Let’s take a look at these different options.

First things first. What are e-cigarettes?

Electronic cigarettes – also called e-cigarettes or vapes – are one type of alternative to smoking. The key thing to note about e-cigarettes is that they do not utilize real tobacco. Rather, they heat e-liquids (sometimes called vaping liquid), which evaporates, producing a vapor that is drawn from the device through a mouthpiece.

No combustion occurs when a legal-aged user draws from an e-cigarette, as nothing actually burns. While there is vapor, there is no smoke. This is why e-cigarettes are sometimes referred to as a smoke-free alternative to cigarettes. In addition, the e-liquids utilized in e-cigarettes can come with or without nicotine, and generally come in various flavors, including tobacco flavor. So, while there may be e-liquids that produce a vapor that tastes like tobacco, e-cigarettes with real tobacco do not exist.

If e-cigarettes do not contain tobacco, what types of smoking alternatives do?

While you won’t be able to find “e-cigarette tobacco”, if you are an adult who would otherwise continue to smoke or use other nicotine products, there are smoke-free tobacco products that you can explore. In this case, heated tobacco may be what you are looking for.

Heated tobacco, or heat-not-burn, is a type of smoke-free technology. Heated tobacco devices utilize real tobacco that is specially processed and formed into sticks. The tobacco sticks are then inserted into the device, where the tobacco is heated to very specific, controlled temperatures. This controlled heating ensures that the real tobacco does not burn; however, since there is heating involved, tobacco flavors are released, while smoke and ash are eliminated from the tobacco experience.

IQOS is one example of a heat-not-burn device that utilizes real tobacco, formed into tobacco sticks called HEETS, developed to be used exclusively with IQOS technology. HEETS are made of real tobacco leaf which are specially prepared and compressed. They are also designed to last around 14 puffs, which is around the same amount of time as a cigarette. Moreover, the way IQOS heats the HEETS tobacco sticks are via a heating blade, which means the tobacco heats first (and not the paper wrapped around the tobacco stick), ensuring a consistent tobacco taste and experience. HEETS tobacco sticks are not risk free and are addictive; they contain nicotine, which is naturally occurring in tobacco.

How do I choose between e-cigarettes and heated tobacco?

Once the main difference between e-cigarettes and heated tobacco is understood, it is a matter of personal preference for the adult smoker who is looking for a smoking alternative. E-cigarettes do not contain real tobacco, but rather, utilize an e-liquid which is vaporized, allowing the experience to be smoke and ash free.

On the other hand, heated tobacco products, like IQOS, utilize real tobacco formed into sticks, like HEETS, which provides real tobacco taste, just with the added benefits of a smoke-free alternative.

Compare all IQOS devices

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TOBACCO STICKS USED WITH IQOS CONTAIN NICOTINE, WHICH IS ADDICTIVE. THEREFORE USING IQOS IS NOT RISK FREE. THE BEST CHOICE FOR CONSUMERS CONCERNED ABOUT THEIR HEALTH IS TO QUIT TOBACCO USE ALTOGETHER