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Discover the product features of IQOS.

Our best alternative for real tobacco taste satisfaction.

IQOS 3 DUO open

A better choice.


IQOS heated tobacco

Adult smokers can live balanced lives by enjoying satisfying and less harmful alternatives to continued cigarette smoking. IQOS is a better choice than continued smoking with all the tobacco satisfaction you need.
Cigarette-like satisfaction – with 95% less harmful chemicals compared to cigarettes.*

 
Switching completely to IQOS presents less risk to your health than continuing to smoke.
 

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
 

IQOS heated tobacco IQOS heated tobacco

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

IQOS 3 DUO heat not burn
IQOS 3 DUO heat not burn

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

No fire, no ash, no burn.

Try IQOS for Free
HEETS Tobacco Heatsticks

Enjoy your IQOS moments when it is the right moment.
Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

No fire, no ash, no burn.

HEETS Tobacco Heatsticks

Enjoy your IQOS moments when it is the right moment.
Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

Try IQOS for Free

TOBACCO STICKS USED WITH IQOS CONTAIN NICOTINE, WHICH IS ADDICTIVE. THEREFORE USING IQOS IS NOT RISK FREE. THE BEST CHOICE FOR CONSUMERS CONCERNED ABOUT THEIR HEALTH IS TO QUIT TOBACCO USE ALTOGETHER