What is IQOS?
IQOS is a real and better alternative to cigarettes with heat at the heart of it all.
Heating tobacco, rather than burn it, is what sets us apart and allows us to release the true taste of real tobacco.
This is what makes switching completely to IQOS a satisfying and less harmful alternatives to continued cigarette smoking.*
*Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
There's no shortage of reasons to love your IQOS.
IQOS uses real tobacco, free from fire, ash and cigarette smoke smell.
It delivers cigarette-like satisfaction with 95% less harmful chemicals compared to cigarettes.*
Switching completely to IQOS presents less risk to your health than continuing to smoke.
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
How IQOS works.
State of the art technology and pioneering science are the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that.
Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it.
The result? The taste of real tobacco with less of what you don’t want. No fire, no ash, no cigarette smoke and less harmful chemicals.
How IQOS works.
Our HEETS sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. Because of this, they are the #1 heat-not-burn tobacco product choice in more than 40 markets.*
Explore the wide range of unique flavor choices that allow you to discover your perfect flavor.
* Based on PMI estimates as of January 2019.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
TOBACCO STICKS USED WITH IQOS CONTAIN NICOTINE, WHICH IS ADDICTIVE. THEREFORE USING IQOS IS NOT RISK FREE. THE BEST CHOICE FOR CONSUMERS CONCERNED ABOUT THEIR HEALTH IS TO QUIT TOBACCO USE ALTOGETHER